THE APPLICATION OF CORPORATE SOCIAL RESPONSIBILITY IN INTERCULTURAL ENVIRONMENT
Inna A. Kulkova Professor of Labor Economics and HR-Management Department
The article is devoted to the issues of taking into account the socio-cultural aspect in managing the organization and applying the principles of corporate social responsibility. The author determines the importance of the socio-cultural aspect and the types of ethnic stereotypes. The influence of the national culture on the national mentality has been studied in this study. Directions for adjusting the manager’s activities are proposed to manage CSR, so that they take into account the socio-cultural environment of the firm.
The main scientific idea of the study: in contrast to the traditional emphasis on respect for international behaviour norms as a basic principle of social responsibility, the author proposes to analyse and take into account the socio-cultural environment of the organization in the making managerial decisions process to implement the principle of accounting for stakeholder expectations.
Ключевые слова: socio-cultural environment, corporate social responsibility, ethnic stereotypes, national culture, managerial decisions.